About Us

A key corporation of Rogers Behavioral Health System, Rogers InHealth creates and distributes stories of recovery to increase understanding, hope and supportive action by people with mental illness and addiction, their friends and family, professionals and the general public. Through key initiatives to promote effective stigma reduction practices, Rogers InHealth provides collaborative leadership in the quest to eliminate the stereotypes, prejudice and discrimination that make up the stigma of mental health.

Our Vision: Eliminate stigma through self-empowerment and illuminating recovery

Our Mission: Rogers InHealth creates, implements and promotes resources that incorporate stories of lived experience to decrease stigma held by:

  • People living with mental illness and addiction
  • The general public
  • Professionals
  • Family and friends

Our Goals:

  • Film and share stories of people with lived experience to reduce stigma in targeted populations.
  • Develop resources to illuminate effective options for recovery and channels to disseminate the resources.
  • Support transition to and from treatment by creating resources and sharing best practices for the home, school, workplace and community.
  • Convene partnerships with people and organizations to guide the development, evaluation, and dissemination of resources to the broader community.


Director (Program) Sue McKenzie M.A.

Sue has over thirty years of experience leading the development of educational programs and collaborative projects. She has taught youth and adults, directed the development and delivery of health education programs, developed state and national curriculum and led training for teachers and community leaders to effectively address mental health challenges. Ms. McKenzie provided national training under grants from CDC and the Federal Department of Education. As the Program Director for Rogers InHealth, she works through local and national partnerships to reduce the stigma associated with mental illness. Innovative program design, collaborative leadership skills, and a tenacious passion to share the reality and hope of recovery are key assets she brings to Rogers InHealth.

Director (Administrative) Suzette Urbashich M.S.

Suzette has over three decades of experience in educational settings as educator, trainer, and administrator. She has taught adults, middle and high school youth, developed and managed staff training and development programs, and served as a nonprofit executive director with experience in grant writing, strategic planning, and facilitating organizational change. Ms. Urbashich has served as a member and officer of various community, nonprofit, and governance boards. As the Administrative Director she supports and facilitates the work and partnerships of Rogers InHealth via critical thinking, organizational development, collaboration, and project management, all with a focus on elimination of the stigma of mental illness.

Board of Directors

President: Daniel Bader, President/CEO-Helen Bader Foundation

Treasurer: Garry Anderson, Director Robert W. Baird & Co.

Secretary: Jon Wirtz, Director of Risk Management-Medical College of WI

Director: Molly Kubly Fritz, President-Charles E. Kubly Foundation

Director: W. Carl Templer, President-Rogers Behavioral Health System Board

Director: Eric Hipple, Outreach Specialist/NFL Alumnus University of Michigan Depression Center

Rogers InHealth Ethics Statement on Disclosure

Rogers InHealth works to reduce the stigma surrounding mental illness and addictions by illuminating effective treatment and recovery practices and the resulting positive impact on individuals' lives. Rogers InHealth also promotes strategic sharing of one's experience with mental illness and addiction as a "coming out" of the shadows of secrecy to reduce self-stigma. These goals will be met through filming stories and actual or re-enacted therapeutic experiences for broad distribution electronically.

First and foremost Rogers InHealth seeks to support the healing and recovery of people with mental illness and addictions. While many reach a point in their recovery when they have a strong desire to assist others by sharing what they have learned, it is always important to consider any consequences of sharing one's story. For some, the benefits outweigh the potential risks and they decide to talk about their mental illness with their family, their friends, at their workplace and/or other settings. Some choose to participate in opportunities to tell their story publicly to further the mission of reducing stigma. A decision either way will not impact the person's future treatment or funding for treatment by Rogers Behavioral Health.


In 2011 Rogers Behavioral Health System (RBHS) Board Chair and System President pursued the idea of creating a new entity within the system to focus on reducing the stigma of mental illness and addiction. It is clear that stigma interferes with people accessing care and recovery options. News stories from across the country demonstrate the consequences of lack of mental health supports for people challenged by mental illness.

InHealth WI, an existing non-profit organization that had been in operation for 12 years came to the attention of RBHS. This small organization had been making a positive impact through creative, effective, community-based programs and collaborations. The initial relationship was consultative as InHealth WI's staff conducted an internal and external planning process to determine the best direction for the new key corporation. In 2012, the plan came together and the boards of the two organizations agreed InHealth WI would become the new Rogers InHealth. The vision and mission were adopted and work began to meet the goals defined by the collaborative planning process.